Apple Extends its Market Share in Advance of the Fall Hardware Release Cycle
RESTON, VA, August 6, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for June 2014. Apple ranked as the top smartphone manufacturer with 42.1 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.9 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share173 million people in the U.S. owned smartphones (71.6 percent mobile market penetration) during the three months ending in June, up 4 percent since March. Apple ranked as the top OEM with 42.1 percent of U.S. smartphone subscribers (up 0.7 percentage points from March). Samsung ranked second with 28.6 percent market share (up 1.6 percentage points), followed by LG with 6.4 percent, Motorola with 5.9 percent and HTC with 4.8 percent.
Smartphone Platform Market ShareAndroid ranked as the top smartphone platform in June with 51.9 percent market share, followed by Apple with 42.1 percent (up 0.7 percentage points from March), Microsoft with 3.4 percent (up 0.1 percentage points), BlackBerry with 2.4 percent and Symbian with 0.1 percent.
Top Smartphone AppsFacebook ranked as the top smartphone app, reaching 73.6 percent of the app audience, followed by YouTube (52.1 percent), Google Play (52.1 percent) and Google Search (47.9 percent).
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.