- 1. Dezember 2014

e-Commerce: No Longer a Fringe Activity in Asia

Sprecher: Joe Nguyen, Senior Vice President, APAC, Comscore, Inc.

With Alibaba going public in September, e-Commerce in Asia Pacific has been thrust into the spotlight. Rakuten and Amazon have had reasonable success in Japan, but what is happening in China with Alibaba and Tencent? What about the Southeast Asian and Indian landscape? What about e-Commerce on mobiles and tablets? In this presentation, Joe Nguyen, Senior Vice President, Asia Pacific at Comscore, Inc., provides insights into these questions and markets, as well as where e-Commerce is heading.