- 14. September 2015

Campaign Measurement to Drive Efficiency

During this webinar, Measuring Campaign to Drive Efficiency, Fernando Gonzalez, Senior Vice President of Business Analytics at Comscore, presented the importance of having powerful analytic reporting in real time on audience's browsers behavior during video or audio stream, using Digital Analytix® Stream Sense.

In this webinar special guests, Alejandra Cesar, Digital Content Director and Abraham Gonzalez, Deputy Digital Committee; in charge of implementing Digital Analytix® in the Mexican newspaper El Financiero, discussed their experience using this tool.

Key takeaways from the presentation include:

  • What is the best strategy to grow your audience?
  • Are players or technology affecting user experience?
  • How to monetize video content?
  • How to optimize viewers quality of experience?

We invite you to follow this webinar conversation on Twitter using the hashtag #ComscoreElFinanciero and through @ComscoreLATAM