18. Juni 2020

Facing Forward An Upfront Conversation on How Brands, Networks and Agencies are Planning for the Recovery Rebound

Chief Revenue Officer

Comscore was joined by representatives from GroupM, Molson Coors, NBCU, The Hershey Company, The Weather Group and Unilever for a conversation on the unique challenges and opportunities brands, networks and agencies are facing during this year’s Upfront season, and as we look to the future of media.

Barbara Bekkedahl President, Ad Sales, The Weather Group

Charlie Chappell Head of Integrated Media and Comms Planning, The Hershey Company

Brad Feinberg North American VP, Media & Consumer Engagement, Molson Coors

Ed Gaffney Managing Partner, Director of Implementation Research, GroupM

Jeni Gardner Senior Director, Media, North America, Unilever

Lauren Zweifler SVP Insights & Measurement, Vertical Sales Solutions, NBCU

To learn more about how Comscore can help you continue to reach consumers in a shifting media environment, click here.

Coronavirus Insights

Lesen Sie unsere laufenden Aktualisierungen über sich verändernde Konsumtrends und die daraus resultierenden Auswirkungen auf die Werbe- und Medienbranche: comscore.com/ger/Insights/Coronavirus.

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Coronavirus Insights