Average U.S. Viewer Watched 5.5 Hours of Online Video During the Month, According to Comscore Video Metrix
RESTON, VA, April 28, 2009 – Comscore (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2009 data from the Comscore Video Metrix service, showing that U.S. Internet users viewed 14.5 billion online videos during the month, representing an increase of 11 percent versus February.
Google Sites Accounts for 41 Percent of U.S. Online Video Market
In March, Google Sites once again ranked as the top U.S. video property with 5.9 billion videos viewed (40.9 percent online video market share), with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 437 million videos (3.0 percent), followed by Hulu with 380 million (2.6 percent) and Yahoo! Sites with 335 million (2.3 percent). March represented the first time Hulu has cracked the top three in the ranking of videos viewed.
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Google Sites Eclipses 100 Million Viewer Threshold Once Again
Nearly 150 million U.S. Internet users watched an average of 97 videos per viewer in March. Google Sites eclipsed the 100 million online video viewer threshold once again, after first achieving the milestone in December 2008. Fox Interactive ranked second with 55.2 million viewers, followed by Yahoo! Sites (42.5 million) and Hulu (41.6 million).
Other notable findings from March 2009 include:
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