RESTON, VA, June 17, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. In May 2009, Americans conducted 14.3 billion core searches.
May 2009 U.S. Core Search Rankings
Google Sites led the U.S. core search market in April with 65.0 percent of the searches conducted, followed by Yahoo! Sites (20.1 percent), Microsoft Sites (8.0 percent), Ask Network (3.9 percent) and AOL LLC (3.1 percent).
Comscore Core Search Report*May 2009 vs. April 2009Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Core Search Entity
Share of Searches (%)
Apr-09
May-09
Point Change May-09 vs. Apr-09
Total Core Search
100.0
N/A
Google Sites
64.2
65.0
0.8
Yahoo! Sites
20.4
20.1
-0.3
Microsoft Sites**
8.2
8.0
-0.2
Ask Network
3.8
3.9
0.1
AOL LLC
3.4
3.1
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.**May data does not include search activity at Microsoft Bing, which was launched on June 1. Microsoft Bing will be included with June qSearch data.
Americans conducted 14.3 billion searches at the core search engines. Google Sites accounted for 9.3 billion core searches, followed by Yahoo! Sites with 2.9 billion and Microsoft Sites with 1.1 billion.
Search Queries (MM)
Percent Change May-09 vs. Apr-09
14,751
14,327
-3
9,476
9,307
-2
3,008
2,877
-4
1,208
1,149
-5
563
555
-1
496
438
-12
May 2009 U.S. Expanded Search Rankings
In the Comscore May 2009 analysis of the top properties where search activity is observed, Google Sites led with 13 billion searches. Yahoo! Sites ranked second with 3 billion searches, followed by Microsoft Sites (1.2 billion) and AOL LLC (721 million).
Comscore Expanded Search Query ReportMay 2009 vs. April 2009Total U.S. – Home/Work/University LocationsSource: Comscore qSearch
Expanded Search Entity
Total Expanded Search
22,067
21,818
-1%
13,041
13,035
0%
Google
9,830
9,680
-2%
YouTube/All Other
3,211
3,355
4%
3,161
3,021
-4%
Yahoo!
3,135
2,995
All Other
26
Microsoft Sites*
1,250
1,194
MSN-Windows Live
1,158
1,103
-5%
Microsoft/All Other
92
91
795
721
-9%
AOL Search Network
427
374
-12%
MapQuest/All Other
368
347
-6%
705
691
Ask.com
402
382
MyWebSearch.com/ All Other
303
309
2%
craigslist, inc.
583
651
12%
Fox Interactive Media
666
644
-3%
MySpace Sites
658
636
8
eBay
654
634
Amazon Sites
188
185
Facebook.com
176
184
5%
*May data does not include search activity at Microsoft Bing, which was launched on June 1. Microsoft Bing will be included with June qSearch data.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo
Contact:Sarah RadwanickDirector, Regional Product MarketingComscore, Inc. +44 (0) 20 7099 1784worldpress@comscore.com