Comscore and PlaceIQ Launch New Solution to Link TV and Digital Campaigns to Moviegoing Behaviors
Offering expands Comscore's Marketing Impact Suite to include moviegoing behaviors and diversifies Comscore's relationship with PlaceIQ
RESTON, VA, August 20, 2019 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, announced today the addition of a new offering within its suite of Marketing Impact solutions, Movie Lift. Developed in partnership with PlaceIQ – the company building a new model of consumer behavior with location data and insights – this solution helps media buyers and sellers better attribute the impact of TV, desktop and mobile marketing campaigns on driving consumers to the movies.
The launch of Movie Lift expands Comscore’s existing suite of Marketing Impact solutions, which helps marketers and media companies attribute the impact of advertising on various key performance indicators, such as branding lifts and purchasing behaviors.
Movie Lift also represents the first time that Comscore has incorporated its movies data into its Marketing Impact suite, as this new solution combines Comscore’s expansive movies, TV and digital data footprint with PlaceIQ’s theatre location intelligence to help clients understand which creatives, media placements, and media partners are most effective in driving audiences to the movies.
“Movie Lift addresses a consistent need we’ve heard from marketers: by understanding and best addressing moviegoing audiences’ visitation to theaters, they can maximize the impact of their significant investments,” said Nadya Kohl, EVP Business Development and Marketing at PlaceIQ. “PlaceIQ is proud to have collaborated in the development of this product, and further expand our strong and long-standing partnership with Comscore.”
This new joint solution expands on Comscore’s existing relationship with PlaceIQ, which dates back to 2014. In 2017, the two companies launched a similar solution that helps clients quantify the impact of TV and digital advertising on retail store visits.
“We continue to hear from clients and the industry at large that outcome-based measurement is a key component of holistic campaign analysis,” said David Algranati, chief product officer at Comscore. “We are thrilled to partner with PlaceIQ to help our clients and partners better understand and evaluate the impact of advertising on moviegoing behaviors.”
To learn more about Movie Lift, contact us.
Comscore (Nasdaq: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. Learn more about Comscore click here.
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions by marketers, analysts and publishers through powerful, location-based consumer insights, real-world measurement, and attribution. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI and applying insights that drive intelligent marketing and successful business outcomes. The company is headquartered in New York City and has offices in Palo Alto, Chicago, and Detroit. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.
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