Comscore Releases May 2009 U.S. Search Engine Rankings
RESTON, VA, June 17, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. In May 2009, Americans conducted 14.3 billion core searches.
May 2009 U.S. Core Search Rankings
Google Sites led the U.S. core search market in April with 65.0 percent of the searches conducted, followed by Yahoo! Sites (20.1 percent), Microsoft Sites (8.0 percent), Ask Network (3.9 percent) and AOL LLC (3.1 percent).
Comscore Core Search Report*
May 2009 vs. April 2009
Total U.S. – Home/Work/University Locations
Source: Comscore qSearch
|
| Core Search Entity
|
Share of Searches (%)
|
| Apr-09
|
May-09
|
Point Change May-09 vs. Apr-09
|
| Total Core Search
|
100.0
|
100.0
|
N/A
|
| Google Sites
|
64.2
|
65.0
|
0.8
|
| Yahoo! Sites
|
20.4
|
20.1
|
-0.3
|
| Microsoft Sites**
|
8.2
|
8.0
|
-0.2
|
| Ask Network
|
3.8
|
3.9
|
0.1
|
| AOL LLC
|
3.4
|
3.1
|
-0.3
|
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
**May data does not include search activity at Microsoft Bing, which was launched on June 1. Microsoft Bing will be included with June qSearch data.
Americans conducted 14.3 billion searches at the core search engines. Google Sites accounted for 9.3 billion core searches, followed by Yahoo! Sites with 2.9 billion and Microsoft Sites with 1.1 billion.
Comscore Core Search Report*
May 2009 vs. April 2009
Total U.S. – Home/Work/University Locations
Source: Comscore qSearch
|
| Core Search Entity
|
Search Queries (MM)
|
| Apr-09
|
May-09
|
Percent Change May-09 vs. Apr-09
|
| Total Core Search
|
14,751
|
14,327
|
-3
|
| Google Sites
|
9,476
|
9,307
|
-2
|
| Yahoo! Sites
|
3,008
|
2,877
|
-4
|
| Microsoft Sites**
|
1,208
|
1,149
|
-5
|
| Ask Network
|
563
|
555
|
-1
|
| AOL LLC
|
496
|
438
|
-12
|
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
**May data does not include search activity at Microsoft Bing, which was launched on June 1. Microsoft Bing will be included with June qSearch data.
May 2009 U.S. Expanded Search Rankings
In the Comscore May 2009 analysis of the top properties where search activity is observed, Google Sites led with 13 billion searches. Yahoo! Sites ranked second with 3 billion searches, followed by Microsoft Sites (1.2 billion) and AOL LLC (721 million).
Comscore Expanded Search Query Report
May 2009 vs. April 2009
Total U.S. – Home/Work/University Locations
Source: Comscore qSearch
|
| Expanded Search Entity
|
Search Queries (MM)
|
| Apr-09
|
May-09
|
Percent Change May-09 vs. Apr-09
|
| Total Expanded Search
|
22,067
|
21,818
|
-1%
|
| Google Sites
|
13,041
|
13,035
|
0%
|
| Google
|
9,830
|
9,680
|
-2%
|
| YouTube/All Other
|
3,211
|
3,355
|
4%
|
| Yahoo! Sites
|
3,161
|
3,021
|
-4%
|
| Yahoo!
|
3,135
|
2,995
|
-4%
|
| All Other
|
26
|
26
|
0%
|
| Microsoft Sites*
|
1,250
|
1,194
|
-4%
|
| MSN-Windows Live
|
1,158
|
1,103
|
-5%
|
| Microsoft/All Other
|
92
|
91
|
-1%
|
| AOL LLC
|
795
|
721
|
-9%
|
| AOL Search Network
|
427
|
374
|
-12%
|
| MapQuest/All Other
|
368
|
347
|
-6%
|
| Ask Network
|
705
|
691
|
-2%
|
| Ask.com
|
402
|
382
|
-5%
|
| MyWebSearch.com/ All Other
|
303
|
309
|
2%
|
| craigslist, inc.
|
583
|
651
|
12%
|
| Fox Interactive Media
|
666
|
644
|
-3%
|
| MySpace Sites
|
658
|
636
|
-3%
|
| All Other
|
8
|
8
|
0%
|
| eBay
|
654
|
634
|
-3%
|
| Amazon Sites
|
188
|
185
|
-2%
|
| Facebook.com
|
176
|
184
|
5%
|
*May data does not include search activity at Microsoft Bing, which was launched on June 1. Microsoft Bing will be included with June qSearch data.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo
Contact:
Sarah Radwanick
Director, Regional Product Marketing
Comscore, Inc.
+44 (0) 20 7099 1784
worldpress@comscore.com