Pharmacy Sites Spring to the Rescue for Seasonal AllergiesAmericans Go Online to Book Their Spring Break and Summer Travel Plans
RESTON, VA, April 24, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for March 2014 based on data from the Comscore MMX® service. As spring finally arrived, many Americans embraced the warmer weather by booking their spring break and summer vacations on car rental and travel sites. In addition to the warmer weather, spring also brought along seasonal allergies, causing the Pharmacy category to produce the largest traffic gains this month.
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in March. For instance, Yahoo Sites was seen by 84.6 percent of the 227 million Internet users in March.
* Entity has assigned some portion of traffic to other syndicated entities.** Indicates that the entity is an advertising network.
About Comscore MMXComscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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