- 17. November 2025

TVB VOD

Video
, United States

Transitioning Currency: Barriers and Breakthroughs

Frank Friedman, EVP, Head of Measurement and Chief Data & Analytics Officer at Comscore, moderates a panel with Tracy Chavez and Paul Cavalluzzi from Publicis Media, who unpack how Publicis Media is navigating the transition to new currencies in Local TV by overcoming barriers with activation and workflows.

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