NAB Show New York is the East Coast marketplace where media, technology and creators converge. Discover practical insights, evolving workflows, emerging business models, technology adoption and new opportunities across the media ecosystem.
NAB Show New York and TVNewsCheck present Local TV Strategies, the year’s most important gathering for local media executives to explore new game plans for breaking through to a fragmented audience and standing out in a cluttered ad environment.
Comscore Fireside Chat: Modern Measurement for Local: A Stable Foundation for a Cross-Platform FutureDate: Wednesday, October 21Time: 1:45-2pmLocation: Exhibition Hall 3D, Rooms 3D01-3D02
As viewing expands across broadcast, streaming, and digital platforms, local TV measurement must deliver both consistency and relevance. Join Mandy Leef and Justin LaPorte as they discuss how the stability of Comscore's unified methodology provides a trusted foundation for local television while aligning with the realities of cross-platform viewing. They'll also share a look at what's next, including AI-driven innovations designed to help the industry navigate the future of measurement.Meet our team at NAB Show New York via link below.
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For more details about this event, visit https://www.nabshow.com/new-york/