- 9. Juni 2021

Bill Livek's keynote conversation at the 2021 TV Data & Measurement Summit

Bill Livek
Bill Livek
Chief Executive Officer & Executive Vice Chairman

In this keynote conversation with Jon Lafayette from Broadcasting+Cable, CEO Bill Livek talks about how Comscore's audience-based measurement approach is enabling the industry to better succeed in the modern marketplace, as well as the company’s plans to jump to the forefront of video measurement.

Comscore completed a recapitalization in the first quarter that gives the company the flexibility to invest in next generation measurement products.