Measurement innovation is exciting for our industry. At the same time, this rapid pace of change requires a constant need to stay informed.
In this conversation, you'll hear from those industry leaders advancing measurement in several key areas. We'll hear their perspectives on the latest in advanced ad targeting, identity graphing and CTV, and how they are helping marketers to quantify success.
This video is part of the TVOT Live! New Year 2022 conference, for more recorded sessions, see https://vimeo.com/user2660412.
Comscore Audience Activation™ offers programmatic targeting segments powered by massive cross-platform media consumption datasets such as demographics, TV viewership, CTV/gaming...