- 27. September 2019

The Future of Advanced TV

Chris Wilson
Chris Wilson
Chief Commercial Officer

Attribution is critical to help buy-side advertisers get better results from ad measurement. Chris Wilson, Comscore Chief Commercial Officer, spoke with Beet.TV about the future of advanced TV and how Comscore plans to continue helping its partners effectively target consumers through advanced TV.

Audience Targeting Solution

Comscore Audience Activation™ offers programmatic targeting segments powered by massive cross-platform media consumption datasets such as demographics, TV viewership, CTV/gaming...

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