Mr. Goodman leads the Agency Business Development team and serves as comScore’s Corporate Evangelist for the Marketing and Communications group.  He is a 15 year veteran of the Market Research and Digital space, and has been a frequent conference speaker for over a decade.  He has expertise in both quantitative and qualitative research and its application towards digital marketing strategy.   

Prior to joining comScore, Eli worked at Experian Hitwise and Gartner in a business development and consulting capacity.  During his time at Gartner he was also a member of the Talking Technology group as voice over talent, interviewing analysts for the Talking Technology Series. 

Eli earned a BA in Organizational and Behavior Management from Brown University in Providence, RI and currently resides in New York City.

Eli writes a bi-monthly column on and