More Insights
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2024 Summer Games Audience Targeting Guide

Our programmatic targeting guide offers tailored audience recommendations for campaigns focused on the 2024 Summer Games, including off-the-shelf and custom...
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Automotive Vertical Segment Guide

Our programmatic targeting guide offers tailored recommendations for campaign targeting across the automotive vertical including off-the-shelf and custom...
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Proximic by Comscore Recognized in AdExchanger’s 2024 Top 50 Programmatic Power Players List

Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation,...
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Health Vertical Segment Guide

Our programmatic targeting guide offers tailored recommendations for campaign targeting across the health vertical including off-the-shelf and custom audiences.
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ID-Free Targeting that Performs

The seismic shift in the advertising industry propelled by evolving data privacy regulations and the deprecation of third-party cookies has prompted advertisers...
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Making the Right Bets When It Comes to Programmatic

Proximic by Comsore is officially one! I remember fondly my children's first birthdays. We threw them each a big party, but the parties were really for...
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Epsilon Partners with Comscore’s Proximic for Global Contextual Data

Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation,...
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Audience Recommendations for Every Vertical

Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom...
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The iOS Opportunity: Why iPhone audiences should be prioritized by advertisers

Consumer digital behaviors and technology preferences have evolved at lightning speed over the past decade. In recent years, signal loss has become a prevalent...
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Scoring on the Madness of March

As March rolls around, so does the excitement of college basketball fans. It's that time of the year when brackets are filled, bets are placed, and college...
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Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patented Technology

In an era defined by digital disruption and rapid technological advancement, livestreaming has taken the video world by storm, captivating audiences and...
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Comscore Announces New US Patent for Livestream Contextual Intelligence Technology

Proximic by Comscore has announced a new US patent for its livestream contextual intelligence technology. This patented technology will support publishers...
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3 Ways Political Advertisers Can Win With CTV in 2024

Another presidential election year is upon us. Same old, same old, right? Not quite.
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2024 State of Programmatic Report

This exclusive report provides a comprehensive analysis of the current state of the programmatic industry, offering insights into market trends, technological...
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Proximic by Comscore Releases Findings from 2024 State of Programmatic Report

Today, Proximic by Comscore, Comscore, Inc.’s (NASDAQ: SCOR) programmatic targeting division and a leading provider of audience and targeting solutions...
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5 Surprising Audiences Watching the Big Game

The Big Game, while known for its in-game excitement, draws more than just the average football fan. From viewers only interested in the jaw-dropping halftime...
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Three key insights for podcast advertising, in a privacy-centric landscape

The surge in the podcast popularity over recent years is no secret. This wave has brought with it a significant uptick in podcast advertising evolving...
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Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast Targeting Across More than 100,000 Podcasts

Acast, the world’s largest independent podcast company, today announced a global partnership with Proximic by Comscore a division of Comscore Inc. and...