We’ve introduced new capabilities, expanded key partnerships, shared fresh intelligence, and explored the forces reshaping how media is created, discovered, measured, and monetized.

Together, these launches and perspectives reflect a larger shift in how media is created, measured, and valued as well as Comscore’s integral role in helping guide that progress. Using the reading checklist below, we invite you to not only revisit the ideas and announcements that shaped our summer, but also to join us in continuing the conversations of what comes next.

Your Comscore Summer Signals Reading List

Blog Posts:

• Predictive Audiences and Contextual Targeting: Understanding What Drives Performance Today by Sofia Meadway
• The New Front Door to Financial Decision Making: How AI is Reshaping Credit Card Acquisition by Kimberly Verna
• TV Measurement Has Entered Its Next Era by Joe Ruthruff
• The Last Click Factor: How Consumers are Outsourcing Much of the Purchase Journey to AI Assistants by Smriti Sharma
• Audio, Activated: Expanding the Intelligence Layer for omnichannel Advertising by Jessica Trainor
• Marketing's Next Era: How AI and Creators are Shaping the Consumer Journey by Steve Bagdasarian

Video:

• Creators Are Moving Culture, Is Your Spend Keeping Up – Comscore’s Session at Sport Beach in Cannes

Press Releases:

• Comscore Announces Partnership with Amazon DSP to Expand Content Addressability to Drive Campaign Performance
• Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement with Spotify, SiriusXM, Triton Digital, Acast, and Libysn
• The Creators List launched to Help Brands Connect With Top Creators In Cannes
• Comscore’s Q1 2026 AI Intelligence Report Shows Scale of Claude’s Breakout Growth as AI Continues to Influence Search, Discovery and Consumer Decisions

As audiences move fluidly across platforms, AI unlocks new possibilities, creators redefine influence, and measurement enters a new era, our focus remains clear: turn complexity into meaningful intelligence that helps shape a more stable, transparent, and connected ecosystem.

While this may only reflect a single season, the work will continue and Comscore remains focused on giving the industry the clarity, confidence, and common ground it needs to strengthen the connections between audiences, content, and outcomes while helping build a more stable and transparent media ecosystem for the future