In June 2019, 7.6 million individuals – or 1 in 6 internet users aged 18 or above – accessed a dating website or mobile app. Around 87% of them used a mobile app.
In this report we examine large-scale UK panel and census data to quantify behavioural shifts that are shaping the love lives of UK consumers.
The report covers:
If you have additional questions about this research, please contact your Comscore representative.
Comscore MMX® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.