- 4. September 2019

Online dating in the UK: revealing insights into the behaviours of online daters in the UK

Alex Gevers
Alex Gevers
Regional Marketing Manager

In June 2019, 7.6 million individuals – or 1 in 6 internet users aged 18 or above – accessed a dating website or mobile app. Around 87% of them used a mobile app.

In this report we examine large-scale UK panel and census data to quantify behavioural shifts that are shaping the love lives of UK consumers. 

The report covers:

  • Demographic breakdown of online daters.
  • Choice of platform and behavioural insights, by platform and gender.
  • Gender distribution by online dating website and mobile app.
  • Loyalty of online daters towards their dating apps.

If you have additional questions about this research, please contact your Comscore representative.

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