New Solution Offers Insight to Better Plan, Evaluate and Optimize Online and Offline Campaigns
Mexico City, June 24th, 2016 – Comscore, Inc. (NASDAQ: SCOR), a leading cross-platform measurement company, along with Ipsos, the 3th worldwide market research Company (Ipsos: ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP) announced today the launch of a new fused solution to measure offline and online media consumption and lifestyle habits of Mexican consumers.
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Senior Director, Global Marketing
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Comscore MMX® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.