Paul Dergarabedian, Comscore Senior Media Analyst, joins Hallie Jackson and Steve Patterson on NBC News Now to discuss the prospects for the movie theater industry in 2022.
Let’s put on our futurevision glasses. Think about 2030. Only 8 years from now. Cookies are gone. Everything is “meta.” What are companies doing now, or what should they be doing, to be ready for vide...