Measure the health of your ad campaigns

Comscore provides privacy-focused, holistic measurement of campaign outcomes to pharmaceutical advertisers.

Comscore combines patient behavioral data from our data partners with its massive-scale digital media, brand website and TV campaign exposure data to provide pharmaceutical advertisers with the insights needed to maximize campaign ROI.

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Audience Targeting Solutions

Comscore Audience Activation™ offers targeting with demographics and cross-screen behaviors for digital, mobile and CTV campaigns.

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National TV Measurement

TV Essentials® provides precise, massive-scale measurement of national TV programming and advertising.

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Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.

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Digital Campaign Ratings

Comscore Validated Campaign Essentials™ (VCE®) is an ad and audience delivery validation solution that helps improve the performance of digital advertising campaigns.

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Custom Solutions

Pharma Advertising Lift Measurement

Pharma Advertising Lift Measurement

Quantify the impact of digital, website, television and OTT media exposure on patient behavioral outcomes, allowing near real-time media optimization. Leverage our privacy-focused comprehensive methodology--linked with insights from leading patient data providers--to understand audience quality, doctor visits, and RXs filled by those exposed to the media.

Television Pharma Patient Ratings Planner

Television Pharma Patient Ratings Planner

Utilizing Comscore’s set-top-box data in conjunction with leading patient provider health data, this solution provides insights into the television viewing habits of those with the desired condition. This allows pharma brands and agencies to find specific shows, networks and dayparts that over-index with specific conditions.

Pharma DTC and HCP Survey

Pharma DTC and HCP Survey

Understand how qualification, awareness, intent and conversion are driven by exposure to pharmaceutical advertising and brand websites. This qualitative measurement provides deep insights into the actions and behaviors of the media-exposed patients, doctors and caregivers.

Pharma Competitive Benchmarking

Pharma Competitive Benchmarking

Comscore’s online competitive benchmarking quantifies the online brand and publisher website presence of a condition category, measures activity across the brand and competitors, and enables prioritization of website content development to maximize the brand’s digital presence. Benchmarking illustrates overlap among publishers' website visitation and highlights how competitive brands drive brand website traffic.