Mensure a saúde de suas campanhas publicitárias

A mídia digital de grande escala da Comscore, os sites das marcas e os dados de exposição de campanhas na TV, combinados aos dados comportamentais dos pacientes de nossos parceiros de dados,

fornecem uma mensuração holística e com foco na privacidade dos resultados de campanhas para anunciantes farmacêuticos.

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Produtos a considerar

Solução de Segmentação de Audiência

O Comscore Audience Activation oferece segmentação com dados demográficos e comportamentais entre telas para campanhas digitais, em dispositivos móveis e em TVs conectadas a internet (CTVs).

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Pharma - Audience Targeting Solutions

Mensuração de Conteúdo Multiplataforma

O Comscore MMX® Multi-Platform oferece uma visão deduplicada do comportamento total da audiência entre desktops, smartphones e tablets.

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Pharma - Multi-Platform Content Measurement

Classificações de Campanhas Digitais

O Comscore Validated Campaign Essentials (VCE®) é uma solução de validação de entrega de anúncio e audiência que ajuda a melhorar o desempenho de campanhas de publicidade digital.

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Pharma - Digital Campaign Ratings

Custom Solutions

Pharma Advertising Lift Measurement

Pharma Advertising Lift Measurement

Quantify the impact of digital, website, television and OTT media exposure on patient behavioral outcomes, allowing near real-time media optimization. Leverage our privacy-focused comprehensive methodology--linked with insights from leading patient data providers--to understand audience quality, doctor visits, and RXs filled by those exposed to the media.

Television Pharma Patient Ratings Planner

Television Pharma Patient Ratings Planner

Utilizing Comscore’s set-top-box data in conjunction with leading patient provider health data, this solution provides insights into the television viewing habits of those with the desired condition. This allows pharma brands and agencies to find specific shows, networks and dayparts that over-index with specific conditions.

Pharma DTC and HCP Survey

Pharma DTC and HCP Survey

Understand how qualification, awareness, intent and conversion are driven by exposure to pharmaceutical advertising and brand websites. This qualitative measurement provides deep insights into the actions and behaviors of the media-exposed patients, doctors and caregivers.

Pharma Competitive Benchmarking

Pharma Competitive Benchmarking

Comscore’s online competitive benchmarking quantifies the online brand and publisher website presence of a condition category, measures activity across the brand and competitors, and enables prioritization of website content development to maximize the brand’s digital presence. Benchmarking illustrates overlap among publishers' website visitation and highlights how competitive brands drive brand website traffic.