Blog

May 16, 2013

comScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings

By: Serge Matta

We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have been longtime partners of comScore's, and we look forward to working with them to deliver the value of this technology to so many world class advertiser clients.

This preferred strategic partnership with two leading agencies, both part of Publicis Groupe, is an important validation of the considerable effort we’ve put into making vCE the best in class product for digital campaign evaluation and optimization. The next generation enhancements we’re making to vCE will improve its speed and granularity, helping clients optimize their campaigns in real-time according to a multitude of demographic dimensions.

SMG and ZenithOptimedia noted that they selected comScore as a partner because it “provides us and our clients with capability and flexibility for a future where integration from multiple data streams and media convergence driven by mobility and social come center stage. [vCE] focuses on the right things for an increasingly digital future and will help advance the agencies’ respective Human Experience and Live ROI value proposition for our clients.”

comScore has made ongoing product innovation the hallmark of our strategy, and in collaboration with forward-looking partners such as SMG and ZenithOptimedia,  we will deliver advertisers the multi-platform solutions they need – now and into the future.

Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from the vCE family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients. For a detailed discussion of these and other risk factors, please refer to comScore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site (http://www.sec.gov).Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

Tags: Ad Validation, Advertising