#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit...
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season...
Comscore TV Personification
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
Monetization Opportunities for Publishers in the Face of Signal Loss
Navigating the Future of Ad Monetization with Proximic by Comscore
Proximic by Comscore’s Head of Partnerships, Jessica Trainor, recently sat down with Gina Perino, VP of Ad Operations and Strategy at Blavity Inc.
How Comscore and YouTube Unlock the Power of CTV
Building the Path Forward for the Future of Measurement: An Open Letter to...
Can cookie-free audiences perform as well as cookie-based ones? Spoiler Ale...
What if you had easy access to not only cookie-free audience segments but also, those audiences performed at a lower cost? And what if they did so at prices that made sense and could be applied to CTV...
What happens to ad targeting if user tracking goes away?
When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...
Fearmongering in CTV Advertising
Leverage Comscore’s Next Gen Brand Safety and Suitability Protections Acros...