#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit...
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season...
Comscore TV Personification
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
U.S. Music Streaming Giants Are Now Mobile Audience Heavyweights
U.S. Smartphone Penetration Surpassed 80 Percent in 2016
A lot has been written about how extraordinary the year 2016 was, and there’s a good chance you read some of those articles, tweets and Facebook posts on your smartphone. That’s because 2016 was also...
7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet
Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014
Android vs. iOS: User Differences Every Developer Should Know
With Android and iPhone now combining for nearly 90 percent of the U.S. smartphone market, many app developers are concentrating their efforts on serving the majority of smartphone users through these...
Facebook Vaults Ahead of Google Maps to Finish 2012 as #1 U.S. Mobile App
Top 10 Mobile Trends of 2010: Highlights from Comscore’s Mobile Year in Rev...
Americans Get “Smart”: iPhone, Android and the Accelerating Adoption of Sma...