Audience Recommendations for Every Vertical
The IAB’s Measurement Leadership Summit in New York last week (March 14, 2024) brought together the minds of measurement under one roof, to hear and discuss numerous topics including... Read more
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform...
The Social Bowl: Top Brands, Influencers and Content...
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should...
Growing Big Game Audiences in 2024
Scoring on the Madness of March
Ad Optimization and Cutting Through the Noise...
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
U.S. Music Streaming Giants Are Now Mobile Audience Heavyweights
U.S. Smartphone Penetration Surpassed 80 Percent in 2016
A lot has been written about how extraordinary the year 2016 was, and there’s a good chance you read some of those articles, tweets and Facebook posts on your smartphone. That’s because 2016 was also...
7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet
Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014
Android vs. iOS: User Differences Every Developer Should Know
With Android and iPhone now combining for nearly 90 percent of the U.S. smartphone market, many app developers are concentrating their efforts on serving the majority of smartphone users through these...
Facebook Vaults Ahead of Google Maps to Finish 2012 as #1 U.S. Mobile App
Top 10 Mobile Trends of 2010: Highlights from Comscore’s Mobile Year in Rev...
Americans Get “Smart”: iPhone, Android and the Accelerating Adoption of Sma...