Audience Recommendations for Every Vertical
The digital advertising landscape is shifting again and preparing for a future without third-party (3P) signals remains more critical than ever. Google announced yesterday that it will... Read more
Navigating the Future of Publishing
March Madness Across Screens: 2024 Recap
Comscore and Thece Partner To Measure Advertising...
It's All About the Audience
ID-Free Targeting that Performs
Getting Started With Privacy and Regulation –...
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns...
Barbenheimer and Redefining Movie Marketing Strategies
Evolving YouTube Measurement with Google Ads Data Hub
Lift Off: Brand Research in the Cross-Platform Age
As the media industry pivots to cross-platform measurement, brand research shouldn’t be left out in the cold. So, what’s standing in the way? And how impactful can cross-platform campaigns and brand m...
To What Do I Owe This Success? – Optimizing TV Ad Campaigns to Drive Automo...
Top 10 Burning Issues in Digital: What’s the Common Thread?
Comscore in Journal of Advertising Research on How Mobile Marketing Dynamic...
In the following article entitled “The Future of Retail is Mobile,” Comscore Co-Founder and CEO Gian Fulgoni is joined by Comscore VP of Marketing and Insights Andrew Lipsman in describing why mobile—...
Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency...