#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit...
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season...
Comscore TV Personification
Mobile Commerce Reaches New Heights
Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch o...
The Dress: A Case Study of Flash Crowds and Invalid Traffic
On Feb 26, 2015 a photo of this dress was posted to Tumblr. The author asked other visitors to help resolve a friendly dispute about whether the dress was white-and-gold or black-and-blue. Controversy...
Measurement Proves the Effectiveness of Mobile Advertising
How the “Digital Endcap” Can Help Improve Online Retailers’ Bottom Lines
Value Claims Improve Advertising Effectiveness in Recessionary Times
In today’s uncertain economic environment with the lingering effects of the recession, advertisers and agencies are working harder than ever to employ effective advertising approaches. One consistent...
In Push for Digital Dollars, Look Beyond CPG's Big TV Budgets
The Revenge of Neglected Brands
Interview with Surinder Siama of ResearchTalk Podcasts
How the Availability of Information Impacts Marketing Spending