Audience Recommendations for Every Vertical
March Madness once again took the country by storm this year, and while congratulations are in order for the UConn Huskies Men’s team, as well as the South Carolina Gamecocks women’s... Read more
Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams
It's All About the Audience
ID-Free Targeting that Performs
Getting Started With Privacy and Regulation –...
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns...
The Social Bowl: Top Brands, Influencers and Content...
Unlocking the Advertising Power of YouTube
Mobile Commerce Reaches New Heights
Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch o...
The Dress: A Case Study of Flash Crowds and Invalid Traffic
On Feb 26, 2015 a photo of this dress was posted to Tumblr. The author asked other visitors to help resolve a friendly dispute about whether the dress was white-and-gold or black-and-blue. Controversy...
Measurement Proves the Effectiveness of Mobile Advertising
How the “Digital Endcap” Can Help Improve Online Retailers’ Bottom Lines
Value Claims Improve Advertising Effectiveness in Recessionary Times
In today’s uncertain economic environment with the lingering effects of the recession, advertisers and agencies are working harder than ever to employ effective advertising approaches. One consistent...
In Push for Digital Dollars, Look Beyond CPG's Big TV Budgets
The Revenge of Neglected Brands
Interview with Surinder Siama of ResearchTalk Podcasts
How the Availability of Information Impacts Marketing Spending