More Insights

Smartphone Users Put Their Most Essential Apps on Home Screen, Not Necessar...

5 Interesting Facts About Millennials’ Mobile App Usage from “The 2017 U.S....

Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...

In the following article entitled “The Downside of Digital Word of Mouth and the Pursuit of Media Quality,” Comscore Co-Founder and CEO Gian Fulgoni is joined by Comscore SVP of Marketing and Insights...

Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...

Have We Reached ‘Peak App’?

Recently there’s been quite a bit of talk in the tech and media industries that the app boom is over. The narrative is that consumers already have all the apps they need, that the market is mature, th...

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobil...

How the Power of Habit Drives Mobile App Usage

Which Social Networks Have the Most Engaged Audience?

Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big...

Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Succ...

Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Di...

Measuring What Matters in Social Media

Marketing to the Multi-Platform Majority

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rain...

What do people LIKE about the most disliked brands in the US?

Facebook Graph Search: What Happens When Utility and Frequency Collide?

Facebook Vaults Ahead of Google Maps to Finish 2012 as #1 U.S. Mobile App