#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit...
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season...
Comscore TV Personification
Which Social Networks Have the Most Engaged Audience?
State of the U.S. Social Networking Market: Facebook Maintains Leadership P...
Is Linkedin Becoming an Essential Resource for Job Seekers?
A couple weeks ago, Linkedin CEO Jeff Weiner offered an interesting viewpoint on some new ways of solving the current U.S. unemployment situation. Weiner argues that the current dislocation in the job...
The Network Effect: Facebook, Linkedin, Twitter & Tumblr Reach New Heights...
LinkedIn: Crossing Borders and Connecting People
LinkedIn and the Value of Social Media in a Tight Job Market