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Telecoms.com Interview with Brian Jurutka
Brian Jurutka, Senior Vice President, Telecoms at comScore, talks to Telecoms.com at TM World Forum 2014 about comScore’s role in helping companies understand and monetize digital consumer relationships. Specific to mobile operators, he believes one of their biggest challenges lies in competing with OTT players in an environment where operator’s... Read more
Internal Optimization – A Solid Path to External Monetization of Mobile Operators’ Big Data
Carrier’s revenue from Voice and SMS in mature wireless markets are generally in decline, while Data revenues are still steadily increasing. The main problem however, is that increases in Data revenues are not enough to negate Voice and SMS declines so, ARPU’s are relatively flat – for now. Data revenue is expected to peak in the next handful... Read more
Are Mobile Operators Asking the Right Questions of their Subscriber Big Data?
With more than 50% of all mobile service revenues driven from data services in the U.S. in 2013, the demand for mobile data is exploding faster than ever before. Average Revenue Per User (ARPU) for data services have grown by 5% quarter over quarter by the end of Q4 in 2013; however, this has come at a cost to traditional Voice and SMS revenues. Here... Read more