More Insights

Which global internet markets are the most ‘mobile first’?

In our recent report, Mobile’s Hierarchy of Needs, we revealed that mobile devices (smartphones and tablets) represent over 60% of digital time in all markets studied, but it was more than 90% in Indo...

A New Model for a New Era of Cross-Platform Measurement

With the merger of Comscore and Rentrak now finalized, we’d like to take the opportunity to share our excitement in introducing the new Comscore! Together we are creating a new model for cross-platfor...