More Insights

Comscore in Journal of Advertising Research on Topic of Social Media Effect...

The Journal of Advertising Research recently published its March 2014 issue, which featured a new article co-authored by Comscore chairman emeritus Gian Fulgoni and me, entitled “Digital Game Changers...

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the...