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Blog Jan. 23, 2013 | Share

Facebook Vaults Ahead of Google Maps to Finish 2012 as #1 U.S. Mobile App

Google Maps (App) vs. Facebook (App)

With another interesting year in digital media in the books, we can now begin our retrospective view of what happened in 2012 in order help bring the digital future into focus. There is little doubt that the Brave New Digital World is upon us and more than ever before we’re seeing the existing norms of the PC-centric web being disrupted by mobile... Read more

Blog Oct. 5, 2010 | Share

comScore Introduces Mobile-Optimized Tagging for Publishers

Our approach to this complexity has been to thoughtfully measure the mobile market using an array of methodologies and data sources including a metered panel of Smartphones (Mobile Metrix), a sophisticated, multi-market online survey (MobiLens), and a census of mobile operator network traffic (GSMA Mobile Media Metrics). This week we’re providing... Read more

Blog Jun. 15, 2010 | Share

Americans Get “Smart”: iPhone, Android and the Accelerating Adoption of Smartphones

Last week was a big week in the ever-evolving world of mobile as Apple introduced the iPhone 4, its highly anticipated next generation of the popular mobile device. In the fiercely competitive and fast-growing smartphone market, the successful launch of a new product represents the opportunity to capture market share. Apple, like other manufacturers... Read more