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Searcher Demographics – We Are What We Search

As an extension of the targeting by intent strategy, a sophisticated and growing segment of brands are turning to searcher demographics to conduct detailed analyses of their online audience. There are...

6 Keys to Mobile Search Marketing Success

A funny thing happened on the bus on my way to work recently. I was on my phone searching for a lunchtime haircut spot, the lady next to me was shopping for new curtains on her iPad, and a Wall Street...