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Blog Mar. 6, 2014 | Share Mobile Device Usage Singapore vs Hong Kong

Mobile Device Usage: Singapore v/s Hong Kong

Singapore and Hong Kong have been the most rapidly developing and fiercely competitive metros in Asia Pacific in the last four decades. We are excited to share some interesting data that shows how mobile device usage in Hong Kong and Singapore compares. Read more

By: Amarpal Singh Tags: Android, iOS, Mobile, Smartphone

Blog Feb. 7, 2014 | Share

Why Are Millennials So Mobile?

In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials unique are their vastly different digital media consumption habits, which are perhaps most apparent... Read more

By: Adam Lella Tags: Demographics, Marketing Research, Mobile, Smartphone, Tablets

Blog Sep. 10, 2013 | Share Mobile Apps

Measurement in the Evolving App Environment

Recently, a leading U.S. news publisher helped us uncover a surprisingly common issue with double-counting unique browsers across mobile applications. Double-counting browsers can cascade across all of your metrics and result in incorrect analysis of how your apps are actually performing. Does your organization have multiple mobile apps? If you answered... Read more

By: Sherwood Pengel Tags: Apps, Mobile, Smartphone, Tablets, Web Analytics

Blog Sep. 5, 2013 | Share Mobile Shopping Trends in the UK

Mobile Shopping Trends in the UK

Mobile users in the UK, both male and female, are increasingly using their devices as shopping companions. In collaboration with MforMobile, we have produced an infographic to identify the latest UK mobile shopping trends and illustrate how this market has grown over the last year. Read more

By: Hesham Al-Jehani Tags: Demographics, e-Commerce, Mobile, Retail, Shopping, Smartphone

Blog Sep. 3, 2013 | Share

Understanding Digital Consumer Habits in Central America

comScore recently released the 2013 Study of Central American Digital Media Habits. The study features a comprehensive overview of the Central America online user’s behavior. Read more

By: Ana Laura Zain Tags: Demographics, Internet Use, Media & Entertainment, Smartphone, TV

Blog Aug. 22, 2013 | Share

2013 Digital Future in Focus Series

In 2012, the digital landscape underwent a sea of change as areas such as search, social, online advertising, mobile and e-commerce each experienced dynamic shifts and disruptions. To guide you in navigating this Brave New Digital World, comScore presents its annual Digital Future in Focus series of global reports which provide industry-leading insights... Read more

By: Carmela Aquino Tags: e-Commerce, Mobile, Search, Shopping, Smartphone, Social

Blog Aug. 19, 2013 | Share Smartphones and tablets have nearly doubled the time we're online in the past three years.

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

Big data may be king these days, but a strong narrative can help ideas resonate and spur action. Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts. Read more

By: Eli Goodman Tags: Advertising, Audience Measurement, Facebook, Mobile, Multi-Platform, Smartphone, Tablets

Blog Jul. 31, 2013 | Share The UK Mobile Gaming Landscape

The UK Mobile Gaming Landscape

Mobile gaming in the UK continues to grow at a steady pace with little that separates it from social media in terms of audience reach. There are now over 20 million monthly mobile gamers, with 6 million playing games on their mobile on a daily basis. Read more

By: Ayaan Mohamud Tags: Android, Gaming, iOS, Mobile, Smartphone

Blog Mar. 6, 2013 | Share Android vs iOS

Android vs. iOS: User Differences Every Developer Should Know

With Android and iPhone now combining for nearly 90 percent of the U.S. smartphone market, many app developers are concentrating their efforts on serving the majority of smartphone users through these two platforms. But there is an inherent tension when resources are limited and developers must choose one over the other, or decide which platform to... Read more

By: Benjamin Travis Tags: Android, Apple, Apps, Google, iOS, iPhone, Mobile, Smartphone

Blog Feb. 19, 2013 | Share 2013 U.S. Digital Future in Focus

Putting the Digital Future in Focus: Key Trends that Will Shape the U.S. Digital Industry in 2013

Last week comScore released the 2013 U.S. Digital Future in Focus, our annual report on the prevailing trends poised to shape the U.S. digital industry in the year ahead. The report features insights from many critical and evolving facets of the digital landscape, including social media, search, online video, digital advertising, mobile and e-commerce,... Read more

By: Carmela Aquino Tags: Advertising, Demographics, e-Commerce, Multi-Platform, Video, Rankings, Retail, Search, Shopping, Smartphone, Social, Tablets,

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