More Insights

Los Angeles Couldn’t Get Enough of the Game Shows This Week

Houston's Baseball All-Stars and The City Remain Hot

How Local Newsrooms Can Go Deeper with Data

Top tips for local newsrooms looking to expand their digital, social and local news data options and provide some best practice examples to inform their discussion on how to move forward.

How Comscore and YouTube Unlock the Power of CTV

What’s Trending Leading Up to the Super Bowl: A National and Local Story of...

Understanding the Importance of Virtual MVPDs

In this blog post, we will examine Comscore OTT Intelligence data, which provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including s...

California Rivals: Analyzing the 2021 National League Division Series Dodge...

Building the Path Forward for the Future of Measurement: An Open Letter to...

Media Currencies: The Past, Present, and Future

A New Paradigm for Television and Cross-Platform Personification

Measuring for the Future of Media, Today

Spotlight on the Power of Minority-Owned Media

Relative Errors in Television Audience Measurement: The Future is Now

In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...

So Long, 2020: A Comscore Year in Review

What will viewers watch on election night in battleground markets?

Streaming TV Shows Surged on Social This Summer Amidst Coronavirus Pandemic

How Comscore and LiveRamp are building the next generation of television an...