Audience Recommendations for Every Vertical
Building the Path Forward for the Future of Measurement: An Open Letter to...
Media Currencies: The Past, Present, and Future
A New Paradigm for Television and Cross-Platform Personification
Comscore’s new personification solution is designed to extract reliable person-level audience estimates at granular levels in multiple contexts, including local market, cross-platform, and OTT.
Measuring for the Future of Media, Today
Spotlight on the Power of Minority-Owned Media
Relative Errors in Television Audience Measurement: The Future is Now
Moving beyond point estimates in media measurement to include considerations of the relative reliability of measurements and methodologies.
In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...
So Long, 2020: A Comscore Year in Review
What will viewers watch on election night in battleground markets?
Streaming TV Shows Surged on Social This Summer Amidst Coronavirus Pandemic
How Comscore and LiveRamp are building the next generation of television an...
Video on Demand Transactions Increase in Month of March
Coronavirus coverage captures casual and diverse viewers
America’s Workforce is Tuning In to Daytime and Early Fringe Local Newscast...
U.S. TV Viewing Is Increasing During Coronavirus Pandemic
Media Consumption during the Coronavirus Pandemic
Top 10 Burning Issues in Local Television
The Key to Successful Selling? Be Willing to Evolve