Audience Recommendations for Every Vertical
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...
Roku Leads OTT Streaming Devices in Household Market Share
Although desktop computers, smartphones and tablets drive the majority of consumers’ online activity, there are many other devices in the home that allow users to access the internet. Gaming consoles,...
Understanding CNN’s Unduplicated Cross-Media Audience Footprint
Comscore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insi...
A New Model for a New Era of Cross-Platform Measurement
With the merger of Comscore and Rentrak now finalized, we’d like to take the opportunity to share our excitement in introducing the new Comscore! Together we are creating a new model for cross-platfor...
Comscore in Journal of Advertising Research on Why the Gross Rating Point M...
It's Make it or Break it Time for the Fall TV Season
The Future of TV: Audience Lift and Audience Shift
The Rise of the Super Viewer and Why Advertisers Should Care
Is the Future of TV Programmatic?
Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization
Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...
Solving the Multi-Platform Video Measurement Challenge
Six Questions: Gian Fulgoni, Comscore
Comscore at the NewFronts: UbiquiTV is the New Reality
The Optimization of Digital Creative
The Lure of TV Advertising for Internet Businesses