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What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters

"Measuring Television in the Programmatic Age" – Comscore in the Journal of...

OTT Breaks Out of Its Netflix Shell

The increasing adoption of TV-connected digital streaming devices has clearly transformed the way audiences view content on their televisions today. For many, this transition to watching over-the-top...

Mobile Matures as the Cross-Platform Era Emerges

Comscore in Journal of Advertising Research on How Data Analytics, Social M...

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

Since the earliest days of media measurement, marketers have relied on useful – but imperfect – age and gender based demos as surrogates for reaching their most desirable audiences. When you think abo...

Reaching New TV Show Viewers with Precision

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...

Roku Leads OTT Streaming Devices in Household Market Share

Understanding CNN’s Unduplicated Cross-Media Audience Footprint

Comscore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insi...

A New Model for a New Era of Cross-Platform Measurement

Comscore in Journal of Advertising Research on Why the Gross Rating Point M...

It's Make it or Break it Time for the Fall TV Season

The Future of TV: Audience Lift and Audience Shift

The Rise of the Super Viewer and Why Advertisers Should Care

Is the Future of TV Programmatic?