#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer...
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit...
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season...
Social Media Shines as Mobile Rises for Accommodation Content
A Travel Portal Renaissance
10-minute video on TikTok from the Hilton group sees 86X more views than th...
At a time when fast scroll culture dominates social media use, spending more than 2 minutes on a video can feel like a lifetime; Viewing a video that is 10 minutes long may well feel like an eternity.
Prevalent during the height of the pandemic, are alternative accommodations...
Planes, Trains, and Automobiles: Are Consumers Traveling Again for Good?
Online Food and Grocery Ordering Fueling Retail Industry Growth
As We Approach Summer Season, U.S. Consumers Are Traveling Again
Consumer Engagement with Travel Sites Dips with Resurgence of COVID-19 Case...
Digital Visits of Travel Sites Decline during Pandemic
Comscore Sees Shifting Category Trends for Digital Audiences Amid Pandemic