Blog

Blog Apr. 25, 2013 | Share UbiquiTV

comScore at the NewFronts: UbiquiTV is the New Reality

At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring. Once requiring a cable hookup, TV shows are now being watched on computers, tablets, smartphones and game consoles. And while YouTube... Read more

By: Carmela Aquino Tags: Advertising, AOL, Microsoft, Multi-Platform, Video, TV, Yahoo, YouTube

Blog Jul. 21, 2011 | Share

A Look Back in Time... at the Most Visited Web Domains of 1996!

The list of top domains in 1996 includes a few names that are very much still around and among the biggest Internet companies, while many others have long since been acquired or forgotten. Ranking at the top of the 1996 list was AOL.com with a penetration of U.S. Internet users of 41%. Webcrawler.com ranked second at 33%, followed by Netscape.com (31%),... Read more

Tags: AOL, Web Traffic, Yahoo

Blog Jul. 27, 2010 | Share

Comments on Today’s Yahoo! Press Release

Last week we notified Yahoo! of a processing error confined to data specific to Yahoo! which resulted in under-reporting Yahoo! Page Views and duration metrics by 2 to 3%. This morning, Yahoo! made an announcement about the revised data. The purpose of this blog is to provide some more insight on how we implement data corrections in the rare occasions... Read more

By: Linda Abraham Tags: Yahoo

Blog May. 21, 2007 | Share

Younger Consumers Receptive to Advertising on User-Generated Content Sites

In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent comScore study of consumers' receptivity to advertising in different media formats. Read more

By: Gian Fulgoni Tags: Advertising, Audience Measurement, Demographics, Yahoo

Filter by