#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit...
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season...
Comscore TV Personification