Search and Filter
What the comScore-Yahoo Partnership Means for vCE Clients
Today at Yahoo’s NewFront event in New York, Yahoo Head of the Americas Ned Brody unveiled details of a comScore-Yahoo strategic partnership that will provide the industry with more robust campaign measurement for video, display, and mobile advertising on a global scale. Through this partnership, Yahoo will be integrating comScore validated Campaign... Read more
comScore at the NewFronts: UbiquiTV is the New Reality
At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring. Once requiring a cable hookup, TV shows are now being watched on computers, tablets, smartphones and game consoles. And while YouTube... Read more
A Look Back in Time... at the Most Visited Web Domains of 1996!
The list of top domains in 1996 includes a few names that are very much still around and among the biggest Internet companies, while many others have long since been acquired or forgotten. Ranking at the top of the 1996 list was AOL.com with a penetration of U.S. Internet users of 41%. Webcrawler.com ranked second at 33%, followed by Netscape.com (31%),... Read more
Comments on Today’s Yahoo! Press Release
Last week we notified Yahoo! of a processing error confined to data specific to Yahoo! which resulted in under-reporting Yahoo! Page Views and duration metrics by 2 to 3%. This morning, Yahoo! made an announcement about the revised data. The purpose of this blog is to provide some more insight on how we implement data corrections in the rare occasions... Read more
Younger Consumers Receptive to Advertising on User-Generated Content Sites
In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent comScore study of consumers' receptivity to advertising in different media formats. Read more