#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit...
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season...
Comscore TV Personification
Comscore and Rentrak to Merge, Creating Leading Cross-Platform Measurement...
Passing the Torch to Serge Matta as Comscore’s Next CEO
Comscore and 1871 Announce Partnership to Help Accelerate Chicago Area Star...
As a veteran of the Chicago tech entrepreneurship scene, I am delighted to announce today a new Comscore initiative aimed at helping accelerate the growth of Chicago startup companies. Comscore is par...
The Chicago FireStarter Venture Capital Fund
Comscore Acquires Nedstat, Global Analytics and Online Optimization Provide...
Comscore Celebrates a Decade of Innovation
As this decade winds down to its conclusion, Comscore would like to take a moment to reflect on what a decade it’s been. Founded in 1999 by our CEO Magid Abraham and Chairman Gian Fulgoni in the heyda...
Comscore Rings the Opening Bell at NASDAQ
Davos Moment #4