#RIPGRPs: Evolving the Metrics That Move Us Forward
The Struggles of the Middle Class
The Continuing Sad Plight of Small Businesses
The Sad Plight of Small Businesses
Comscore’s analysis of holiday shopping trends during the 2009 season was, in some ways, reassuring, with online sales during the November – December period growing 4% over a disastrous 2008 period.
No Time to Lose for Online Retailers
Free Shipping this Holiday Season: Margin Eater or Opportunity for Retailer...
Page Load Performance Can Affect Consumer Behavior: How Does Your Site Meas...
I am very excited to announce that Comscore recently introduced a new capability for measuring page load data, which allows Web site operators to benchmark the performance of their sites vs. their com...
When Will Consumer Spending Start to Grow Again?
A Day in Boston at the Internet Retailer Conference
A Tipping Point for Online Coupons?
Who's Right?
Where is Webvan when you need them?
Consider Both Sales Lift and Reach When Using Online Advertising to Grow Of...
Spotted in Times Square...
Beyond Direct Response: Search's Role in the Media Mix for Branding and Of...
Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults