Audience Recommendations for Every Vertical
When Will Consumer Spending Start to Grow Again?
A Day in Boston at the Internet Retailer Conference
A Tipping Point for Online Coupons?
I’ve often wondered if and when the Internet would become a major distribution medium for cents-off coupons issued by CPG manufacturers. Sure, I realize that there are concerns about the possibility o...
Who's Right?
Where is Webvan when you need them?
Consider Both Sales Lift and Reach When Using Online Advertising to Grow Of...
Last week, I gave a keynote address at the 4th Annual ShopLocal Summit. ShopLocal.com is a multi-channel marketplace that houses online and offline retailer promo information. With an increasing numbe...
Spotted in Times Square...
Beyond Direct Response: Search's Role in the Media Mix for Branding and Of...
Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults