November 25, 2012
15.5 percent of European Smartphone Owners Have a Tablet
Smartphone penetration in EU5 (France, Germany, Italy, Spain and UK) is now at 53.7% with nearly 130 million people using smartphones in the three month average ending September 2012. Out of this smartphone audience, 15.5% also own a tablet, compared to only 9.3% last year. This 6.2 percentage point increase demonstrates the rapid growth of tablet adoption across Europe.
Looking at each of the EU5 countries, the UK is leading the way with 17.7% of their smartphone audience also owning a tablet, followed closely by Spain with 16.9%. Italy and France are on par with 15.1% tablet penetration among smartphone users, but Germany falls behind the EU5 average with only 12.8% of the smartphone audience owning tablets.
Rankings, Smartphone, Tablets