Data Mine

June 8, 2011

Greater China Internet Usage Led by Web Portals and Entertainment Sites

By: Amarpal Singh
In Greater China (defined as Mainland China, Taiwan and Hong Kong) Portals commanded the largest share of online minutes, accounting for 24.4% of total time in April, followed by the Entertainment, Search/Navigation, Social Networking and Retail site categories.

Analysis of the most-visited sites across these categories showed Tencent, Inc. leading as the top Portal, with Youku, Inc. as the most-visited Entertainment destination. For the full results of this study on Internet usage in Greater China please click here.

Greater China Internet Usage Led by Web Portals and Entertainment Sites

Tags: Amazon, Audience Analytics, Rankings