February 18, 2011

Top Mobile Activities in the U.S., EU5 and Japan

Kate Dreyer
Lead Corporate Communications Manager
An analysis of the top mobile activities across the U.S, Europe and Japan revealed varying degrees of mobile usage across activities. In many cases, mobile users in Japan displayed the strongest propensity for mobile media usage across categories.

More than half of Japanese mobile subscribers used their browser in December 2010 (55.4 percent) and accessed applications (53.3 percent), far surpassing the U.S. and Europe. Japanese users were also the most likely to utilize their device to take photos with nearly 63 percent doing so in December.

The comScore 2010 Mobile Year in Review is now available for download.


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