December 4, 2011

Facebook Continues Strong Lead Across Europe

Hélène Azevedo
Marketing Manager Europe
In October 2011, Social Networking reached more than 90 percent of the European internet audience, showing similar penetration across the 5 leading EU5 markets (France, Germany, Italy, Spain and UK). Facebook ranked as the top Social Networking site, not just in Europe overall (68.4 percent) but for the individual EU5 markets as well, reaching nearly 7 in 10 Europeans online during the month.

While Spain showed the highest penetration for social networks in the EU5 (98.2 percent reach), the UK showed the highest penetration for Facebook (80.4 percent reach).

Share of Social Networking and Facebook Markets by percentage Reach

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Rankings Social