Insights


Search and Filter

Social
Data Gem Aug. 18, 2016 | Share

Olympics: Instagram takes gold medal for engagement in Rio 2016

Olympics: Instagram takes gold medal for engagement in Rio 2016

The eyes of the world are once again focused on Brazil, as the country plays host to the biggest global sporting event, the Olympic Games. For digital users, this increased attention has manifested itself in changes to online audiences and behaviour for the Olympics official website and the Sports category, not only in the host nation, but very noticeably... Read more

Presentation Jun. 24, 2016 | Share

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

comScore Social demonstrates key takeaways from our measurement of major brands to help guide you toward social media success. Read more

Data Gem Jun. 16, 2016 | Share

How Europe was watching the UEFA Champions League

The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champions League delivered greater engagement with the category during the competition. Read more

Blog Mar. 31, 2016 | Share

Traditional News Publishers Take Non-Traditional Path to Digital Growth

Traditional News Publishers Take Non-Traditional Path to Digital Growth

Ever since the early days when traditional news organizations began publishing content on the web, the transition to digital hasn’t always been smooth sailing. Digital publishing presents a unique set of challenges to which traditional publishers weren’t accustomed, such as greater competition due to the lower barriers of entry, an unproven business... Read more

Press Release Mar. 30, 2016 | Share

comScore’s Latest Report 2016 U.S. Cross-Platform Future in Focus Available for Download

comScore, Inc. (NASDAQ: SCOR) today published its 2016 U.S. Cross-Platform Future in Focus report. Available to the public as a complimentary download, the report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring in sectors such as TV, digital media, mobile, social media, advertising, search and e-commerce,... Read more

Presentation Nov. 23, 2015 | Share

2015 Colombia Digital Future in Focus

2015 Colombia Digital Future in Focus

In this annual report, we cover the migration to mobile devices, the prevailing trends in web usage, the evolution of digital advertising in Colombia and how comScore is helping to drive the industry. Read more

Data Gem Oct. 19, 2015 | Share

Mobile is now more engaging than desktop in Canada

Mobile is now more engaging than desktop in Canada

As Canadians ease their way into a ‘Multi-Platform Majority,’ successful marketers are delivering seamless and engaging brand experiences across desktop and mobile devices. While just over half of Canadians are accessing the Internet across platforms, the scales have already tipped in favour of mobile when looking at time spent online. Fully 56%... Read more

Presentation Oct. 2, 2015 | Share

Today's Digital Consumer

Today’s insurance customer increasingly uses digital channels for their insurance needs as their overall digital usage increases. This presentation details trends in consumer use of digital – the desktop internet as well as mobile devices. Read more

Blog Sep. 24, 2015 | Share

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Concentration of Millennials

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Concentration of Millennials

comScore recently released The 2015 U.S. Mobile App Report, which covers the important role that mobile apps play in today’s digital landscape. A number of insights in the report focus on the habits of one of the most highly sought-after groups by advertisers – Millennials. Read more

Presentation Sep. 22, 2015 | Share

comScore & Shareablee: The State of Social Media in Brazil

comScore & Shareablee: The State of Social Media in Brazil

During our brunch, Luciana Burger, Manager Director at comScore Brazil and Dan Piech, Director of Solutions and Partnerships at Shareablee, discussed the state of social media in Brazil and best practices when utilizing social media networks. Read more