September 14, 2011

HTC and Samsung Own Nearly Two-Thirds of Google Android Device Market

Sarah Radwanick
Director, Regional Product Marketing
In July 2011, 19.7 million EU5 (France, Germany, Italy, Spain and UK) smartphone owners were using devices running on Google’s Android operating system. The largest number of owners came from the UK with 6.3 million, followed by France (4.5 million) and Germany (4 million). Across the region, HTC had the highest market share (34.6 percent) among original equipment manufacturers (OEMs) producing handsets that run on Android.

A closer look at the individual countries shows HTC and Samsung leading in device share for various markets. In the UK, HTC accounted for more than 50 percent of Android devices in use, a significantly higher percentage than other markets. While Samsung manufactured the second largest share of Android devices in the UK, it accounted for less than half of HTC’s share (21.6 percent). However, in all other EU5 countries, Samsung was the preferred device manufacturer for Android users, with a 42.3 percent market share in France and greater than 30 percent market share in Germany, Italy and Spain. Sony Ericsson emerged as the third most popular Android device across all markets, except for Italy where LG ranked third with a 1.8 percentage point lead.
For more insights into the European smartphone market, please read the full press release titled “Android Captures #2 Ranking Among Smartphone Platforms in EU5”.

Share of Android Devices Used in Europe