August 22, 2011

comScore Announces Availability of New YouTube Partner Reporting

Kate Dreyer
Director, Corporate Communications
Today, comScore announced the availability of YouTube Partner Reporting within the Video Metrix offering, for a never-before-seen look at viewership across hundreds of YouTube partners and their channels. This new feature provides a comprehensive and granular view of the unique audiences within different YouTube partner channels. The July data release for YouTube Partner Reporting includes dozens of beta partners, while comScore and Google plan to initiate reporting of more partners with the release of August data.

A first look at select YouTube partners from the current list of beta partners  revealed that Machinima reached 16.9 million viewers with the highest  engagement at 1.2 hours per viewer over the course of the month. Maker  Studios drew 11.4 million viewers, who viewed an average of 8.9 videos,  while Demand Media attracted 15.2 million viewers.
*YouTube Partner Reporting based on online video content viewing and does not include claimed UGC content
For more information about comScore Video Metrix YouTube Partner Reporting, please visit or email

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