More Insights

Tablet Users Skew Older and Towards Upper Income Households

A demographic analysis of U.S. tablet users found that the heaviest audience concentration was between the ages of 25-44, accounting for 45.8 percent of users. Compared to smartphone owners, tablet us...

Apps Account for 4 in every 5 US Mobile Media Minutes

Today Comscore announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service.